Voice of the customer

Brandxtend is looking to harness the voice of the customer expressed in the Social Media and combine it with the Unified Online Marketing strategy we have developed to capitalize on the wealth of imformation available, rewarding the customers and maximising the client’s ROI.
Using web analytics is key to understanding what is happening on their websites, but they also need to make sure they have the right mechanisms for understanding why there are issues, for example by carrying out user testing and allowing for onsite feedback.
Many businesses are struggling to put a framework in place which links data with top-level KPIs (key performance indicators) due to such a range of data sources available.
Companies will ultimately strive to have a centralized repository for information collected from online and offline sources, including sentiment analysis of social media, customer surveys & feedback.

Channel Diversification

Clearly the proliferation, and fragmentation, of customer touch points, and channels, isn‟t slowing down. It is safe to say that 2012 was, indeed, finally the „year of mobile‟, with both smartphone and tablet device usage fast growing. Social Media ia now a force to be reacone with and However, „Connected TV‟, which promises any brand „access to the living room‟ via the TV, is looking to become a reality with many brands building capabilities now.
Quite apart from the commercial and regulatory challenges, it is a big operational and technical challenge to deliver a unified brand experience across all these interactive channels. The end goal is likely to have a single web platform that can deliver device-specific, personalized, experiences across all these channels;
Today is a requirement, not optional, to be FUND, to MEASURE impact and effort, to be SOCIAL and for this you must act NOW! Contact Brandxtend to discover how we can unify and expand your reach in order to maximse ROI $£€!