You need a mix of content to share on your social channels. By showcasing thought leadership in each stage of the buying cycle, you can move a prospect through your funnel. Many of your customers and prospects are turning to social networks to consume their news and best practices, so social is the perfect venue for viewing and sharing your content.
Write about others to build relationships
Don’t write only about you, otherwise you risk to be boring!
Write guest posts to other blogs
Create interesting posts, imagine you are the reader!
Set up an editorial calendar
Once a week, byweekly, etc.
Create an infographic
Create an interesting infographic filled with statistics and brilliant ideas.
Write an ebook
Show others for example how did you fixed a major problem in 7 steps!
Enable social sharing mechanisms
Integration between your blog/website and social media networks.
Bookmark your content on Delicious, etc.
Bookmarking will create awarness for your potential audience.
Submit content to social hubs
Find social hubs related to your business profile and submit your content.
Start a corporate blog & give away free knowledge
Create your corporate http://blog.corporatewebsite.com and give away something useful for free.
Every company is now a media company. It needs to produce compelling content. It also needs to learn how to listen, how to get involved in online discussions, how to behave on Facebook and Twitter.
Tom Foremski, Founder Silicon Valley