The most successful campaigns work when the ad brings users to a landing page specifically designed for that content. When landing pages and online advertising work hand-in-glove, goal conversions follow.
The landing page used in your PPC ads is an important factor in determining your Google Quality Score, and can help boost your paid search conversions.
Search engines will fi nd these landing pages. If they fi nd keywords, they may rank the landing page higher than the home page for specific keywords and phrases, which can boost ranking in the paid search order.
The quality of the landing page is part of Google’s ranking order in addition to the bid price per click and the click-through rate.
A/B test your landing pages
Split testing landing pages
A single purpose and CTA for every page
Call to action in each page, clear and concise.
Use feedback widgets & live chat for user insight
Use feedback from users, help them to find and refine the information and product they are looking for.
Segment inbound traffic sources
Segment inbound traffic
Rate your pages with conversion scorecard
Rate each pages of your website with conversion scorecard
Marketers spend millions on creative campaigns to drive traffic to their website. But what happens when the consumer arrives at the site? They’re greeted by content that isn’t relevant and will abandon the page.