Having only a person’s email address does not make them a lead for your business. Instead, view that person as a contact. Because they have provided their email address, possibly as a subscription for your blog or email newsletter, you now have the opportunity to use targeted and relevant email marketing efforts to convert this person into a lead.
Use Feedburner to capture & track RSS readers
Feedburner (FB) is a free service owned by Google that tracks information about your RSS feed. It reports how many subscribers/readers you have and also provides ways to promote and display your feed content.
Gather emails for a product launch
Collect emails, even before your product launches.
It’s never too early to get press.
With message creation is that SIMPLICITY usually wins.
Give something away in exchange for customer data
eBooks or White Papers are usually best suited to gathering data
Users will trade that data in exchange for things that they perceive as valuable , so always consider the gift/reward in line with their interests.
Answer questions on Quora, Yahoo answers
Post professional answers to hot qustions on Yahoo or Quora.
Score leads
Not all leads are created equal. Some are hotter than others, and some have the potential to be much bigger than others.
Follow up quickly
Any legitimate lead that you determine is worth responding to should be followed up as quickly as possible.
The lead generation process starts by finding out where your target market ‘lives’ on the web.
Wayne Davi
