Does SEO “deserves” your attention? Absolutely! There is no other marketing channel that matches the return on investment that SEO provides. Most of your investment will be time, rather than money. Your return will be a constant stream of people who are specifically seeking the goods and services you provide. They went to a search engine in “buy mode,” ready to buy a solution from anyone they could find there. All you need to do is turn up in front of them.
Optimize your website
Optimize your content, images, video, layout, META TAGS and menus.
Setup webmaster tools
Setup webmaster tools for monitoring and analytics
Architect your site for search
Improve easy and direct access to information inside your pages.
Create and optimize landing pages accordingly
Track search progress with specific tools
Track keyword rankings periodically and adjust campaigns accordingly.
Start linking today! Adopt a linking strategy and follow it day by day. Don’t rush, grow slowly your backlinks.
Research and define your core organic keywords
Research for your keywords list, always get feedback from analytics and re-evaluate if needed!
Provide a lot of relevant reports on a daily/weekly bases to enable customers to follow their ranking evolution.
SEO gets the visitor to the door. It’s up to your site’s content to welcome and retain that visitor. John I. Jerkovic